Small Business Forum - From Family Tradition to Household Name

Christa will share how the company turned early rejection into opportunity, capitalized when an unexpected moment sent attention soaring, and built partnerships that helped take the business to an entirely new level.

Plus, hear the lessons she brought from QVC into her own marketing playbook and how the family-run company continues to evolve for a new generation of customers.

There’s much more to the story behind The Elf on the Shelf®. Join Christa on October 21 online or in Washington, D.C., as she takes us behind the scenes of the breakthroughs, surprises, and decisions that helped shape her iconic brand.