BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20261021T132500Z DTEND:20261021T160000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Small Business Forum - From Family Tradition to Household Name DESCRIPTION:What do you do when publishers turn down your big idea? Or when an unexpected viral moment suddenly puts your product in the spotlight?\n\nTune in to the CO 100 Small Business Forum on October 21\, and hear from Christa Pitts\, co-founder of The Lumistella Company (home of The Elf on the Shelf )\, about the pivotal moments that helped transform a family tradition into a brand recognized around the world\, and the decisions\, detours\, and unexpected breaks that helped get it there.\n\n\n \n \n \n \n \n \n \n \n \n \n \n Christa will share how the company turned early rejection into opportunity\, capitalized when an unexpected moment sent attention soaring\, and built partnerships that helped take the business to an entirely new level.\n\n Plus\, hear the lessons she brought from QVC into her own marketing playbook and how the family-run company continues to evolve for a new generation of customers.\n\n \n\n There's much more to the story behind The Elf on the Shelf . Join Christa on October 21 online or in Washington\, D.C.\, as she takes us behind the scenes of the breakthroughs\, surprises\, and decisions that helped shape her iconic brand. X-ALT-DESC;FMTTYPE=text/html:

What do you do when publishers turn down your big idea? Or when an unexpected viral moment suddenly puts your product in the spotlight?

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Christa will share how the company turned early rejection into opportunity\, capitalized when an unexpected moment sent attention soaring\, and built partnerships that helped take the business to an entirely new level.

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Plus\, hear the lessons she brought from QVC into her own marketing playbook and how the family-run company continues to evolve for a new generation of customers.
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\n There&rsquo\;s much more to the story behind The Elf on the Shelf®\;. Join Christa on October 21 online or in Washington\, D.C.\, as she takes us behind the scenes of the breakthroughs\, surprises\, and decisions that helped shape her iconic brand.

\n LOCATION:Online Event UID:e.3128.16505 SEQUENCE:3 DTSTAMP:20261001T201913Z URL:https://www.montgomerychamber.com/events/details/small-business-forum-from-family-tradition-to-household-name-16505 END:VEVENT END:VCALENDAR