USAmeriBank Places Name on Branches
By David Zaslawsky
Photography by Robert Fouts
It’s official now with the name change on the buildings – Aliant Bank has been fully absorbed into USAmeriBank.
Aliant Bank, a 115-year-old firm based in Alexander City, had been a division of USAmeriBank since 2011.
“Now being one bank can make for an efficient process,” said Caryn Hughes, senior vice president and Montgomery Area executive for USAmeriBank. “We can have one website; one online banking (site) to provide our customers with a higher level of service.”
In a statement, Hughes said, “We want to assure our customers that nothing will change in how they do business with the bank.”
She said that USAmeriBank has improved its website and, according to a press release, will “keep customers better informed of the bank’s latest products and services while offering them new ways to contact the bank with questions.”
USAmeriBank, based in Clearwater, Fla., has $3 billion in total assets and about $2.5 billion in deposits. There are 28 branches with 15 in Alabama and the remainder in Florida.
Hughes oversees the credit administration in Alabama. She handles “anything involving credit,” she said in addition to portfolio management. Harlan Parrish, executive vice president and Alabama Area executive and retail banking director, oversees deposits, branches and different business lines for all the Alabama branches.
The company has four branches in Montgomery, including its local headquarters on Zelda Road. There are single branches in Millbrook and Wetumpka. The Auburn branch is also part of the Montgomery area, which has about 70 employees, according to Hughes.
She said that customers will not notice a change except the name change. They will have the same banker, but USAmeriBank can “provide all the products and services that a larger bank would offer,” Hughes said.
She said the name change “just makes sense.”