Steering the marketing and communication efforts that drive car sales and increase customer satisfaction is a competitive race, but Jack Ingram Motors, Inc.’s Marketing Director Dela McBrayer enjoys the ride, especially when she finishes with a “job well done.”
When did you start working with Jack Ingram Motors? I joined the Jack Ingram family in February 2020. My previous role provided the opportunity to work with Jack Ingram Motors on a contractual basis, along with other dealers in the Southeast; therefore, I was familiar with the Jack Ingram leadership team and recognized the privilege of joining them.
What are Jack Ingram Motors’ primary products and services? Jack Ingram Motors, Inc. has sales and service for six new franchise dealerships: Mercedes-Benz, Nissan, Audi, Porsche, Volkswagen and Volvo. Plus, we have two used dealerships, Signature Used Cars and Value Cars. We also have a full-service collision center and wholesale parts operation.
What are your duties and responsibilities as Marketing Director? Ultimately, my responsibility is to keep us connected with our community through directing all facets of marketing and advertising efforts. Whether through traditional media advertising, sophisticated digital strategies or community events, I am charged with consumers’ experiences and interactions with our brands.
What’s the most rewarding aspect of your job? The results of a job well done, campaigns and new initiatives performing beyond the initial benchmarks set. It sounds too simple, I know, but automotive is a very competitive industry. Meanwhile consumers’ time and attention are forever fleeting, creating an opportunity for every initiative to be impactful, or not.
What are your interests outside of work? Hiking, yoga, riding bikes through the neighborhood, driving fast cars (not through the neighborhood), and I love a day at the lake or kayaking the Coosa when weather permits. Most of all, I enjoy doing these activities with my 12-year-old son.
Leading the Pack
Jack Ingram Motors, Inc.’s Marketing Director Dela McBrayer pointed to the company’s consistent place in the pole position. “In 1959, we brought this market its first luxury import brand, Mercedes-Benz. Now 62 years later, in 2021, we lead the way in offering of electric vehicles across a multitude of brands and price points.”