Small Business Saturday, founded by American Express, is a day dedicated to supporting the diverse range of local businesses that create jobs, help boost the economy, and enhance neighborhoods around the country. According to American Express, the projected total reported spending among U.S. consumers who shopped at independent retailers and restaurants on Small Business Saturday last year hit a record high with an estimated $23.3 billion1. The SBA has cosponsored Small Business Saturday since 2011, and the Agency continues to help entrepreneurs leverage new opportunities with the 13th annual Small Business Saturday.
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