Being able to reach and engage your target audiences via organic marketing has nearly disappeared. Without the bandwidth to become a social media expert, and operating on a limited budget, what are you supposed to do? Targeted digital advertising via platforms such as Facebook, YouTube, Instagram, or LinkedIn can effectively level the playing field without breaking the bank or having a huge learning curve. In this session brought to you by SCORE, digital marketer and marketing coach Dan Harris will explain how to use digital advertising campaigns effectively regardless of where your target audience is and whether you’re savvy or an ads “newbie”.
Here’s what you’ll learn:
- Understanding your audience to determine which channel or platform to use
- Copyrighting: How to optimize your ad copy to get attention and convert
- Targeting: Most powerful key to reaching who you want and spending less
- How to best use your advertising budget (even small one)
- Crafting an effective Call-To-Action to drive results
- Analytics: Best way to decide what’s working (without needing to be a nerd)
- Why re-targeting is your secret weapon to increase conversions, drive down ad costs, and your competitors don’t know about
Presented by Dan Harris
Dan Harris is co-founder and owner of Profits Marketing Group, a digital marketing agency in San Diego since late 2009. His specialties in Video Marketing and Digital Advertising help local businesses to expand their online presence, predictably generate leads, and attract new clients or patients.
With over 10 years of experience in online marketing, video, and digital advertising, Dan enjoys coaching and mentoring motivated business owners to teach them how they can leverage digital marketing effectively, regardless of their business niche or size of their marketing budget.
He has served as mentor and presenter for organizations such as SCORE San Diego, Small Business Association, LinkedIn Local San Diego, San Diego Direct Marketing Association, and Accion Financial Services, among others. Dan also has an undergraduate and graduate education in the healthcare field and worked as a Wellness Director for nearly 15 years.
