HISTORY: WSFA first signed onto the air on December 25, 1954, and even before it began, the call letters W-S-F-A were familiar in Montgomery. Gordon Persons (who went on to become an Alabama governor) opened Alabama’s fourth radio station in 1930, locating it at what was then the city’s airport. He publicized the station using the slogan “With the South’s Finest Airport,” hence, WSFA. Raycom Media, which owned WSFA since January 2006, was sold to Gray Television in January 2019. Today, Gray’s television stations cover 24 percent of U.S. television households and broadcast nearly 400 separate programming streams, including nearly 150 affiliates of the CBS/NBC/ABC/FOX networks.
NUMBER OF EMPLOYEES: 82
WHAT ARE WSFA’S PRIMARY SERVICES? Local news, weather, severe weather, breaking news and sports coverage; NBC News and entertainment as well as sports programming; and syndicated programs. WSFA 12 News works tirelessly as the market’s news leader to ensure the people of Central and South Alabama have the most reliable news source available to them via a variety of digital platforms.
WHAT SETS WSFA AND ITS SERVICES APART? WSFA has been serving the River Region for 65 years, and now with our new technologically advanced facility, we will be able to do so for another 65 years and beyond. We are well aware of the trust our viewers have put in us over the decades and never take that trust for granted. We work hard every day to ensure our viewers continue to receive the very best local news, weather and sports via any one of our many digital platforms.
WHAT’S ON THE HORIZON FOR WSFA? Our biggest announcement is our new state-of-the-art facility located on historic Dexter Avenue in downtown Montgomery. We also celebrated our 65th anniversary on December 25, 2019.
RECENT RECOGNITION: We were awarded a prestigious Regional Edward R. Morrow Award for our breaking news coverage of the Lee County Tornadoes in 2019. Amanda Curran was awarded the ABA’s ABBY Award for best Meteorologist in Alabama. We also earned ABBY Awards for Best Hard News covering the 2019 Montgomery mayor's election and Best Breaking News Severe Weather Coverage for the 2019 Troy tornado.
445 DEXTER AVENUE, SUITE 7000 / MONTGOMERY, AL 36104 / 334-288-1212 / WSFA.COM