From its first telecast on Christmas Day in 1954 all the way to today, WSFA-TV has been serving our area as a trusted source of hyper-local news, weather and sports information for nearly 65 years. WSFA 12 News is the market leader in central and south Alabama on TV and on all its digital platforms.
NUMBER OF EMPLOYEES: 108
WSFA-TV signed on the air on December 25, 1954. Before it was a television station, the call letters W-S-F-A were familiar in Montgomery. Gordon Persons (who went on to become an Alabama governor) opened Alabama’s fourth radio station in 1930, locating it at what was then the city’s airport. He publicized the station with the slogan, “With the South’s Finest Airport,” hence, WSFA. WSFA leads the way when it comes to innovation and technology. In August 2006, WSFA was the first television station in Alabama to upgrade to digital, non-linear video news gathering equipment, and it was the first television station in Montgomery to begin broadcasting in high-definition in 2008. We were also first in the market with local news and weather apps in 2011 and added a state-of-the-art mobile weather lab in 2014 – Storm Tracker – to cover severe weather. In 2015, the station added the ability for viewers to watch us on Roku and Amazon Fire. In January 2019, Gray Television acquired Raycom Media making Gray the third-largest television owner in the United States.
WHAT SERVICES DOES WSFA PROVIDE?
Local news, weather and sports coverage; NBC news, entertainment and sports programming; and syndicated programs. WSFA 12 News works hard to bring area events live from all over our 15-county designated market area.
WHAT SETS WSFA’S NEWS AND WEATHER TEAM APART?
Our people. For more than 64 years, WSFA 12 News has employed the right people at the right time to do the job right – with trusted, fair, accurate and balanced coverage.
HOW HAVE CHANGES IN TECHNOLOGY AFFECTED WSFA?
Our WSFA 12 News and weather apps bring news directly to the palm of your hand wherever you are. Our First Alert weather app gives viewers instant access to severe weather. One of our biggest advances is the Baron Radar system, the most advanced precision storm tracking technology available.
12 E Delano Avenue, Montgomery, Al 36105