Love brought ASE Credit Union’s Director of Marketing Traci Kelley to Montgomery, and ASE members are lucky it did. Her efforts to promote the organization and its mission to help others achieve their goals help ensure a brighter future for ASE and those who count on its financial solutions.
Are you from Montgomery? I am originally from Boaz, Alabama. While at Auburn University, I majored in logistics and met my soon-to-be husband, Mike Kelley. He is from Montgomery, and we settled here for him to attend Jones School of Law.
How long have you worked with ASE Credit Union? Four years
What are your primary duties in your position as Director of Marketing? I create and deploy all marketing and advertising content, analyze market trends, organize community volunteer opportunities for our team members as well as organize employee engagement activities and meetings.
What’s your favorite aspect of your job? ASE Credit Union is a member-owned and operated, not-for-profit financial cooperative, and I love being a part of a not-for-profit organization that helps members reach their financial goals.
Milestones/awards/honors: ASE has earned multiple awards through the years including the 2019 CUNA Louise Herring Award, 2019 and 2020 Best of the Best Credit Union in Montgomery and Autauga/Elmore Counties, Greenville New Business of the Year for 2019, and was named Selma’s Best Credit Union in 2018 and 2019.
What are your interests outside of work? Traveling to new places, reading, interior decorating and shopping.
By the Book Traci Kelley was appointed by Lt. Governor Will Ainsworth to serve on the Committee for Grade Level Reading, a group working to improve literacy proficiency for students across Alabama.