As Jackson Hospital’s Marketing Director, Chair of the Chamber’s Ambassador Program this year and a mom, Mia Mothershed has a lot on her plate. But she’s never too busy to find enjoyment under every hat she wears.
What does your job at Jackson Hospital entail?
I oversee internal and external communications, media relations, digital marketing and reputation management for the hospital.
What is your marketing philosophy?
To always know what business your client is really in. That may sound strange, but success usually is in the story behind the brand. Instead of marketing a product or service, a client’s niche can sometimes be found in the experience their brand produces.
What’s your favorite thing about your work?
I live by the motto of engage, enlighten and empower. I love the fact that whether it’s meeting new people, creating awareness of what our hospital has to offer or teaching my staff something new, I get to live out that motto every day at Jackson.
How long have you been a Chamber Ambassador?
I have lost count. The old cliché holds true: Time flies when you are having fun. I can say it has been at least seven years.
What would you say to encourage others to get involved in the Chamber (as an Ambassador or otherwise)?
The Chamber is a great way to grow your network, stay informed and gain knowledge of River Region industries and increase visibility and exposure for your business. Our Chamber always says, “People do business with people they know.” The more you participate, the more relationships you build. The more relationships you build, the more trust and confidence you create toward your brand.
What are your interests outside of work?
I love to sew. And I am completely smitten by my family. My firefighter husband, Erik and our two children, Roman and Carter Symone’ are proof that divine favor exists. Nothing compares to the gratefulness I have for them.