A former accountant, Lanie Brazell left the calculations and balance sheets behind when she discovered the transformative power of Pilates. She’s now sharing the practice with others at her three Club Pilates locations.
When did you open Club Pilates?
I opened Club Pilates East Montgomery in September 2017. Club Pilates Zelda opened March 1, 2018. And Club Pilates Auburn will open January 31.
What got you into Pilates?
I started doing Pilates as a way to recover from my first pregnancy and used it to recover from my two subsequent ones. I also got my husband into Pilates as a way to prolong his professional baseball career.
What are Club Pilates’ primary offerings?
Club Pilates studios offer low-impact, full-body workouts, but so much more. With a range of classes that challenge your mind as well as your body, Club Pilates provides a path to a more fulfilling life. The
reformer-based group Pilates classes are complemented by TriggerPoint, TRX®, springboard, EXO-Chair and other equipment designed to build strength, mobility and stability. We have eight different types of classes with four different levels.
What are the benefits of Pilates?
Pilates can make a difference in your health without taking a toll on your body by offering a refreshing workout that develops a strong core, long, lean muscles and flexibility.
What is your business philosophy?
My husband played professional baseball for 18 years. His favorite quote is from Babe Ruth: “Never let the fear of striking out get in your way!” This pertains to business as well. If you never step up to the plate and try, you will never have success.
What are your interests outside of work?
My husband Craig Brazell and I and our three sons are members of Trinity Presbyterian Church. Club Pilates has supported many local non-profits and events like Breakfast for Babies, Jingle Bell Run, Footprints Ministry, Service Dogs of Alabama and more.
Our East Montgomery studio is a Platinum studio and was in the top 15 in the nation in gross revenue in October and November 2017. And I was recently elected to the National Marketing Committee for Club Pilates. This is comprised of only six franchisees elected on by the other franchisees.