Celebrating the Launch of the Reimagined Destination Guide at Special Business After Hours

Celebrating the Launch of the Reimagined Destination Guide at Special Business After Hours

July 30 — Last night, the Montgomery Area Chamber hosted a lively Special Business After Hours event in partnership with the Montgomery Biscuits to mark the official launch of Experience Montgomery’s new Official Destination Guide of the River Region—and the celebration was nothing short of unforgettable.

Held at the Biscuits Club Car Bar inside Montgomery’s iconic Riverwalk Stadium, the event brought together local business leaders, community partners, and tourism advocates to toast this exciting new chapter for Experience Montgomery. Formerly known as the Montgomery Visitor Guide, the publication has been reimagined into a more dynamic, comprehensive resource that showcases everything that makes the Capital Region a standout destination.

From our rich history and vibrant arts scene to culinary hotspots, top attractions, and can't-miss events, the new guide highlights all the ways Montgomery continues to captivate visitors, locals, and event planners alike.

The newly reimagined Official Destination Guide of the River Region is more than just a printed publication, it’s a strategic tool for driving tourism, enhancing visitor experiences, and supporting the region’s economic growth.

As the official resource for the capital region, the guide serves as a first impression for many visitors, helping them plan their trip before they even arrive. It provides a curated, insider’s view of what makes Montgomery a must-visit destination—from our powerful civil rights history and cultural attractions to local eateries, entertainment, and hidden gems.

By connecting travelers with the unique experiences and stories of the River Region, the guide plays a vital role in extending visitor stays, increasing spending at local businesses, and encouraging repeat visits. It also supports meeting and event planners by showcasing Montgomery as a dynamic hub for conferences, reunions, and large-scale events.

For tourism partners, hotels, and hospitality professionals, the guide is a trusted resource to share with guests, helping them navigate the city with confidence and curiosity. It reflects the River Region’s identity, vibrancy, and continued evolution, making it an essential asset in Montgomery’s ongoing efforts to welcome the world and grow our tourism economy.

This isn’t just a guide. It’s a statement: Montgomery is ready, welcoming, and worth exploring.
 
Guests at Tuesday’s event enjoyed hors d’oeuvres, cold beverages, door prizes and networking while exploring the guide’s bold new look and engaging content. To top it off, attendees received complimentary tickets to the Montgomery Biscuits vs. Columbus Clingstons game—a perfect way to continue the celebration under the stadium lights.

Thank you to everyone who joined us to celebrate this milestone for our region’s tourism efforts. If you haven’t already, be sure to get your hands on a copy of the new Official Destination Guide of the River Region and see why Montgomery is the gateway to unforgettable experiences.

A special thank you to the Montgomery Biscuits for their partnership and hospitality in making last night’s launch celebration truly special!

See photos from the event here: https://flic.kr/s/aHBqjCoTak
View the digital edition of the guide here: https://experiencemontgomeryal.org/plan-your-visit/visitor-guide/