BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20190709T170000Z DTEND:20190709T180000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Make Your Marketing Work- Track the Correct Analytics-SCORE Webinar DESCRIPTION:You spend hours marketing your small business\, but how do you know if your efforts are working? Marketing analytics provide valuable data on audience behavior\, online ad success\, site traffic sources\, and more. Two of the most widely used analytics tools are Google Analytics and Facebook Insights. In this session\, marketing strategist and SCORE mentor Cheri Bales will explain how these two analytics tools can guide businesses and marketers with strategy\, implementation and evaluation. \n\n\n\nYou will learn:\n\n\n Why you need to use marketing analytics\n Which metrics to follow and what they mean\n How your audience behaves\n Customer acquisition costs (CAC) \n Ad cost per click rates (CPC)\n How to find the data to measure your ROI X-ALT-DESC;FMTTYPE=text/html:

You spend hours marketing your small business\, but how do you know if your efforts are working? \; Marketing analytics provide valuable data on audience behavior\, online ad success\, site traffic sources\, and more. Two of the most widely used analytics tools are Google Analytics and Facebook Insights. In this session\, marketing strategist and SCORE mentor Cheri Bales will explain how these two analytics tools can guide businesses and marketers with strategy\, implementation and evaluation. \;
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\n\n\n LOCATION:Virtual Event UID:e.3128.7406 SEQUENCE:3 DTSTAMP:20260927T085943Z URL:https://www.montgomerychamber.com/events/details/make-your-marketing-work-track-the-correct-analytics-score-webinar-7406 END:VEVENT END:VCALENDAR