Goal IV: Build Community Capacity, Engagement, and Image

Objective 4: Engage in proactive initiatives to create a positive identity and image of Montgomery for current and future residents.

The Montgomery region’s leaders and residents have taken on much hard work and accomplished many transformative successes since the launch of Imagine a Greater Montgomery I. However, the message of these achievements and the
renewed face of Montgomery must be constantly communicated to residents in order for the entire region to understand and embrace what it truly means to “imagine a greater Montgomery.”

Actions:

• Collaborate with the Montgomery Advertiser and other local and national news outlets to publicly celebrate personal achievements and overall community successes.
• Initiate a comprehensive internal public relations campaign that tells the story of Montgomery to its regional residents.
• Counteract negative perceptions of Greater Montgomery among key groups.