Goal III: Accelerate Revitalization and Improve Quality of Life
Objective 4: Take Montgomery’s tourism economy to the next level.
Tourism can catalyze a number of positive outcomes for communities – bolstering tax receipts, drawing business to local stores, attractions, and restaurants, and precipitating the development of amenities that improve residents’ quality of life. It
plays a central role in reputation-building and thus has the capacity to affect both direct and indirect growth. Directly, it supports job and revenue growth in various service sectors. Indirectly, it can plant the seeds of relocation in visiting parties – each of which is a potential investor, resident, or business owner in the region.
Greater Montgomery’s tourism-related efforts in recent years have led to the development of excellent new facilities and an invigorated sense of pride in its residents. Everyone boasts proudly of the Riverwalk and the new activities it has generated. Montgomery has also continued developing its historic profile as a locus of Civil War and civil rights history. The region is now poised to push itself to the next level of tourism capacity by carving an identity as a vibrant, metropolitan destination while still embracing its past. The arts, which are well established in the Montgomery region, will play a crucial role in this phase, as will the continued development of attractive riverfront amenities and the revitalization of downtown’s commercial, residential, and retail markets.
- Foster a more regional approach to tourism development.
- Develop gateways, signage, and walking trail programs that appeal to intraand extra-region visitors and reinforce a sense of place for residents in the core.
- Further establish the riverfront as a centerpiece of the region’s tourismrelated efforts.
- Support the Selma-to-Montgomery National Voting Rights Trail.
- Capitalize on tourism opportunities related to sporting events and outdoor recreation.