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  • WSFA Names Sally Pitts News Director

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    December 09, 2025
    MONTGOMERY, AL — December 8, 2025 — WSFA today named long-time anchor and reporter
    Sally Pitts as its News Director.

    Pitts joined WSFA in 2002 and has held several roles within the news department. She currently
    anchors Alabama Live! and WSFA 12 News First at 4. Pitts has a storied career at WSFA 12 News
    and is credited with covering some of the state's biggest stories, including the Enterprise tornado,
    the BP oil spill, and the Auburn and Alabama national championships.

    "Sally brings to her new position exceptional journalism experience, strong interdepartmental
    relationships, and a clear plan to energize and elevate the work of our newsroom," said General
    Manager and Vice President Mark P. Bunting.

    Pitts will continue her on-air duties until January 4, 2026. She said of her new role, "I look forward to
    fostering a collaborative, innovative, and accountable environment — one where our team can
    grow, our storytelling can thrive, and our commitment to truth and integrity remains unwavering."

    Contact:
    Travis Dent
    Marketing Director
    WSFA 12 News
    (334) 314-9023

    WSFA 12 News is owned by Gray Media Group. The WSFA television signal reaches more than half
    of the 67 counties in Alabama and reaches from near the geographic center of the state in Chilton
    County to areas near the Georgia, Mississippi, and Florida state lines. Its newscasts are among the
    most highly rated in the nation. Hyper-local news coverage with cutting-edge technology are
    mainstays at WSFA 12 News. The station is equally committed to community support projects.
    Contact:
    Travis Dent, Marketing Manager
    tdent@wsfa.com, (334) 288-1212
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